What does the ROI Dashboard show?+
Bosseo’s public page describes rankings, Top 3 and Top 10 counts, SERP features, AI citations, calls, forms, video intakes, lead classifications, case types, source attribution, review tracking and trends. Ask which items are included in the proposed scope for your firm.
Can it show Belle Chasse separately from Plaquemines Parish?+
That should be confirmed in the consultation and defined before reporting begins. Belle Chasse and Plaquemines Parish are different geographic labels, so do not assume that a parish-wide result is a Belle Chasse-only result.
Does a ranking or call prove that marketing produced a case?+
No. A ranking is a visibility measure, and a call is a contact event. The firm should define how a potential client, retained matter and revenue are verified before using dashboard figures for ROI decisions.
How are calls and leads classified?+
Bosseo describes calls as recorded, transcribed and tagged by case type, with contacts classified as Potential New Client, Current Client or Other. Ask how ambiguous, duplicate, spam and multi-issue contacts are handled.
Who should have dashboard access?+
Bosseo’s page says firms can provide access to people they choose, such as partners, office managers and intake leads. Confirm the available roles, removal process and treatment of recordings and transcripts for your team.
Does the dashboard guarantee search visibility or a specific result?+
No guarantee should be inferred from measurement. The dashboard is described as a way to view data, while Google states that automation does not guarantee crawling, indexing or search visibility. Ask for measurable definitions rather than relying on an outcome assumption.