What does Lead Attribution show for an inquiry?+
Bosseo describes a record that can include the channel, referrer, landing page, device, prior sessions and intake answers. Its public page also describes calls joining the same journey and reporting that can roll up by channel, case type and page. Ask Bosseo to confirm the exact fields available for your firm.
Can it distinguish Bayou Cane from the rest of Terrebonne Parish?+
That depends on the geographic information available in your journey and intake records and how your firm labels service areas. Bayou Cane is a CDP recorded in Terrebonne Parish; the two geographic terms should not be treated as identical. Review the desired distinction with Bosseo before relying on it in reporting.
Does attribution tell us which inquiries are qualified?+
It can place intake answers alongside source information, according to Bosseo’s public product description. Qualification still depends on your firm’s practice-area, conflict, service-area and matter-acceptance criteria. The consultation should define which outcomes you want to review.
Does it include phone calls?+
Bosseo states that phone calls can connect to the same journey record, including the web session that produced the call. Confirm how your call information, transcript or case-type labels would be handled in your particular setup before making an implementation decision.
Will it guarantee more leads or better rankings?+
No conclusion about future leads, rankings, revenue or signed matters should be drawn from attribution alone. Google states that automation does not guarantee crawling, indexing or search visibility. Lead Attribution is best evaluated as a measurement and decision-support service.
What should we bring to a consultation?+
Bring your service-area definitions, intake fields, call and form paths, ownership rules, qualification outcomes and the marketing channels you want to evaluate. Be ready to explain how you distinguish an inquiry, consultation, accepted matter and signed matter. Bosseo can then discuss the relevant scope and open questions.