Start with the service area, not a population assumption
Wilmore city is recorded in Jessamine County. A firm may serve Wilmore alone, other Jessamine County communities, or a wider Kentucky area; those are different geographic decisions. Population data describes the municipality and does not establish how many people need legal help, which practice areas they search for, or how many firms compete for attention. Before changing review activity, compare the places your firm actually serves with the location shown on your Google Business Profile and website. Then decide whether the reputation program should speak to Wilmore specifically, Jessamine County more broadly, or a wider service area. This prevents a local reference from becoming an unsupported demand claim.
Recommended approach
Map your permitted service area and matter types first. Use Wilmore and Jessamine County as geographic boundaries to review, not as evidence that a particular review volume or inquiry count will follow.
