1. Define the geographic brief before reviewing stories
Villa Hills is a city in Kenton County, Kentucky. That relationship matters because a firm may want coverage framed for Villa Hills, Kenton County, Kentucky or a wider service area, depending on its actual practice and licensure. Those geographic levels are not interchangeable. A Villa Hills population estimate does not establish that readers will search for a particular legal topic, nor does it show that a story will produce a qualified inquiry. Bosseo describes Legal News as monitoring local and national legal-news sources for a firm’s state and matching stories to its practice areas.
Recommended approach
Bring a written geographic brief to the consultation. Identify whether the firm wants to evaluate Villa Hills and Kenton County coverage, Kentucky-wide developments, or both. Ask how geographic relevance is determined for each proposed page and how the firm will distinguish a Villa Hills reader from a broader Kentucky visitor when reviewing results.
