1. Set the geographic boundary before reviewing stories
A Union-focused evaluation should distinguish Union city from Boone County, the wider Kentucky market and any metropolitan area the firm serves. The Census record identifies Union as a municipality and records its county relationship as Boone County. Those are measured geographic facts, not proof that every Boone County or Kentucky story belongs on a Union firm’s website. Bosseo’s public Legal News page says its service matches stories to a firm’s practice areas and state. It does not establish that every story will be locally relevant to Union or that a particular metropolitan area is included in a firm’s scope.
Recommended approach
Write down the firm’s actual service geography before assessing the product. Decide whether an approved page should address Union, Boone County, Kentucky, or another defined area. Then review whether the proposed story would help a person in that area understand a legal issue without implying that a statewide event occurred in Union. Use the Union population estimate only as a description of the municipality’s size, never as a forecast of demand.
