1. Start with Richmond’s actual service boundary
Your firm may serve Richmond, Madison County or a broader Kentucky territory. Use the location fact to define the market you intend to serve, then use your own phone records and intake experience to identify where calls are going unanswered.
Recommended approach
Write down the geographic boundary for this decision before reviewing call handling. Separate Richmond callers from countywide or statewide inquiries where your systems can do so.
