1. Start with the journey, not the answer “Google”
A person may visit more than once, move between pages, review information and then call or submit an inquiry. Bosseo’s public Lead Attribution page describes tracking for channel, referrer, landing page, device and session history, with intake answers attached to the journey. It also describes calls joining the same record. That gives a firm a way to examine the path behind an inquiry instead of relying only on a person’s recollection of how they found the practice. Radcliff’s population figure is not evidence that any particular path is common locally, so the relevant question is what your own records show for people contacting the firm from Radcliff and elsewhere in Hardin County.
Recommended approach
Review whether your current records preserve the first meaningful source, later visits, landing page, device context, intake information and phone contact. Decide which fields are necessary for evaluating a qualified inquiry without collecting information your firm does not need.
