1. Start with Newport’s actual service boundary
Newport is recorded as a city in Campbell County, Kentucky. That relationship matters when reviewing news coverage: a page about an event in Newport is not automatically a page about every Kentucky market, every nearby community or the firm’s entire service area. The firm should decide whether its relevant coverage is limited to Newport, extends across Campbell County, or follows a broader Kentucky practice area. Those are separate editorial and measurement choices. Population can establish the place being evaluated, but it cannot establish that residents are searching for a legal answer or that a news page will produce an inquiry.
Recommended approach
Ask Bosseo to show how geographic relevance is handled before approving a page. Define the locations the firm actually serves, then distinguish Newport-specific coverage from Campbell County and statewide legal developments. Do not use the Newport population estimate as a forecast.
