1. Start with Newport and Campbell County as a service boundary
Your firm may serve Newport alone, Newport and the rest of Campbell County, or a broader Kentucky market. Those are different operating choices. The Census identifies Newport as a municipality in Campbell County and records a 2020–2024 ACS five-year population estimate of 13,967, with a margin of error of 55. It does not show how many people contact a law firm, which practice areas they need, or whether your current intake team is adequately staffed. Intake Coach should therefore be evaluated against your actual service boundary and actual conversations, not a population-based forecast.
Recommended approach
Before a consultation, define which callers and matters count as in-scope for your Newport operation. Decide whether the review should distinguish Newport callers from other Campbell County callers or from inquiries elsewhere in Kentucky. That geographic distinction can affect qualification questions, jurisdiction checks, attorney escalation, and follow-up ownership. [source_ids: ["census-place","bosseo-products"]]
