1. Set the geographic brief before discussing news coverage
Bosseo describes Legal News as monitoring local and national legal-news sources for a firm’s state and matching stories to its practice areas. Your firm should therefore decide what “local” means for its own audience. Mount Washington is in Bullitt County, but the city, the county and Kentucky are different geographic scopes. A page about a Kentucky law change may be relevant statewide; a page about an incident may require more careful treatment of the location, facts and legal audience.
Recommended approach
Bring a written geographic map to the consultation. Separate Mount Washington, Bullitt County and any broader Kentucky coverage. Ask Bosseo how the firm’s selected practice areas and geographic boundaries would affect story relevance, page language and calls to action.
