1. Match coverage to the firm’s actual geography
Mount Sterling city and Montgomery County are not interchangeable labels. The Census record identifies Mount Sterling as a municipality and records its county relationship as Montgomery County. A page about a statewide legal development may be relevant to a Kentucky firm, while a page about an incident may need a more precise geographic description. Bosseo’s public Legal News page says its system matches stories to a firm’s practice areas and state. It does not establish that every story will be relevant to Mount Sterling or Montgomery County.
Recommended approach
Define the geographic scope for each practice area before approving coverage. Decide when a page should name Mount Sterling, when Montgomery County is the more accurate description, and when Kentucky is the appropriate boundary. Review location wording for accuracy rather than expanding it merely to create more pages.
