1. Start with the geographic relationship, not a population shortcut
The U.S. Census Bureau records Louisville/Jefferson County metro government (balance) as a municipality in Jefferson County, Kentucky. Its 2020–2024 ACS 5-year population estimate is 631,818, with a margin of error of 200. That is useful eligibility and planning context for a firm considering this location. It does not establish how many people search for a lawyer, which services they need, how competitive a query is, or how many inquiries a page could produce. It also does not describe every household, individual, or community the firm may serve.
Recommended approach
Treat Louisville/Jefferson County metro government (balance) as one defined geographic target inside a broader Jefferson County decision. List the cities and counties where the firm accepts matters, then separate those locations from places it merely wants to test. Ask whether each proposed service-location combination reflects a real service area and can be supported with accurate Kentucky information.
