What does Lead Attribution show for an individual lead?+
Bosseo says the record can include the channel, referrer, landing page, device, session history and intake answers. Its public description also says calls and outcomes can be connected to the journey. Ask for a product demonstration of the fields available to your firm.
Can it include phone calls?+
Bosseo states that phone calls can join the same journey record, including the transcript and case-type tag from the phone system. Confirm the exact call information, connection method and correction process during your review.
Do we have to change our intake script?+
Bosseo’s public page says attribution runs behind the scenes on the website and intake tools and does not require staff to ask how a person heard about the firm. Your consultation should still address how your existing qualification, ownership and outcome practices will be represented.
How is this different from aggregate analytics?+
Bosseo describes Lead Attribution as connecting a specific lead’s journey and intake answers, rather than showing only anonymous traffic in aggregate. Ask which systems are included and what information is available when a journey is incomplete.
Can it show whether a matter became signed?+
Bosseo’s page describes outcome tracking through consultation and signed case, with roll-ups into the ROI Dashboard. Confirm how your firm supplies or records those outcomes and how unresolved matters are treated.
Can attribution prove future marketing performance?+
No. Attribution is a measurement capability, not a guarantee of rankings, crawling, indexing, inquiries, cases or revenue. Use the data to evaluate actual journeys and outcomes.