1. Start with the right geographic boundary
Your firm may serve Lawrenceburg, Anderson County, broader Kentucky, or a combination of those areas. Those are not interchangeable audiences. Bosseo’s public Legal News page describes monitoring local and national legal-news sources for a firm’s state and matching stories to practice areas.
Recommended approach
Before booking a review, write down the locations your firm actually serves and the locations it does not intend to address. Ask Bosseo how a Lawrenceburg firm’s pages would distinguish Lawrenceburg and Anderson County matters from statewide Kentucky developments. Review whether a proposed story has a genuine connection to your practice and audience before approving it.
