1. Start with the geography your firm actually serves
Hillview is recorded as a municipality in Bullitt County, Kentucky. That relationship matters because a news page about a Kentucky legal development is not automatically a Hillview page, and a Hillview incident is not automatically relevant to every practice. Decide whether your intended audience is limited to Hillview, includes other Bullitt County communities, or extends across Kentucky. Keep those audiences distinct from the city’s population estimate. The Census figure can help define the place being evaluated; it cannot show that residents are searching for legal news or that a particular topic will generate consultations.
Recommended approach
Bring Bosseo a written service-area map for review. Identify the locations your firm accepts matters from, the counties that matter to intake, and the state-level developments that can affect your clients. Ask how story relevance would be judged when an event occurs outside Hillview but raises a legal question for people you serve.
