1. Set the geographic boundary before discussing coverage
Highland Heights is recorded as a municipality in Campbell County, Kentucky. For a Highland Heights firm, that means a Legal News review should distinguish the city from Campbell County and from any broader Kentucky or metropolitan coverage. A story relevant to Kentucky may not be locally specific to Highland Heights. Conversely, a regional event may matter to residents even when it occurs outside the city. The population estimate of 6,444 is useful for identifying the municipality, not for predicting how many people search, contact a lawyer or need a particular service.
Recommended approach
Ask Bosseo to show how geographic relevance would be handled for your practice areas. Decide whether the firm wants coverage limited to Highland Heights, expanded to Campbell County, or framed for a broader Kentucky audience. Keep those choices visible in page titles, explanations and calls to action rather than treating every Kentucky story as Highland Heights news.
