1. Start with the firm’s actual geographic coverage
A Hebron practice should define its service area before deciding what counts as relevant news. Hebron is a CDP in Boone County; that relationship does not establish that every reader in the county is a prospective client, or that every Kentucky story belongs on a local firm’s website. A firm may serve Hebron, other Boone County communities, a broader Kentucky audience or a different geographic mix. Those are business decisions, not conclusions available by the population record. Bosseo’s public Legal News description says stories are matched to a firm’s practice areas and state. That makes geographic scoping an important consultation topic: determine whether the intended coverage is Hebron-centered, Boone County-oriented, statewide Kentucky coverage or a combination.
Recommended approach
Write down the firm’s accepted matter locations, the jurisdictions in which its attorneys practice and the communities that should appear in a call to action. Then review whether a proposed news page’s geographic language is accurate. Do not use the Hebron population estimate as a proxy for readership or demand.
