1. Start with the bottleneck your Hazard office can describe
Hazard is a municipality in Perry County, Kentucky, with a 2020–2024 ACS five-year population estimate of 5,008 and a margin of error of 15. That geographic fact provides context for the place your firm serves; it does not establish legal demand, search volume, competition, lead volume or revenue. For custom software, the more relevant local decision is operational: identify which process your office must handle reliably for the people and matters it serves in Hazard and Perry County. A useful starting sentence is, “Someone at the firm has to manually…” The ending might describe re-entering a consultation, checking whether a follow-up occurred, or answering a client’s request for a case update. Those are illustrations of problem statements, not claims about your firm.
Recommended approach
Bring one recurring manual task to the consultation. Describe who performs it, what information enters the process, where it is copied or delayed, and what a satisfactory result would look like. Do not approve a build until the problem can be explained without relying on a vague request for a “better system.”
