1. Set the geographic boundary before reviewing stories
Georgetown is recorded as a municipality in Scott County, Kentucky. Bosseo’s public Legal News page describes monitoring for a firm’s state and matching stories to its practice areas. That makes the first decision geographic: should the firm review Kentucky-wide developments, stories connected to Scott County, or both? Georgetown and Scott County are not interchangeable with the entire Kentucky market, and a Kentucky story is not automatically useful to a Georgetown reader. A firm should also distinguish a story’s location from the location of the people it serves. The city’s population estimate is eligibility evidence for a local review only; it does not establish that residents are searching for a topic or that a news page will produce an inquiry.
Recommended approach
Ask Bosseo to demonstrate how a Georgetown firm would assess Kentucky stories for Scott County relevance, and decide which geographic relationships justify attorney review. Keep the firm’s service area, the event location and the applicable law explicit on each page.
