Start with the exact service area, not a population assumption
Frankfort and Franklin County are not interchangeable labels. Your firm may serve people in the city, elsewhere in Franklin County or beyond Kentucky, while a Google Business Profile presents a particular local identity. The Census record identifies Frankfort city as a municipality in Franklin County and records 28,503 residents for the 2020–2024 ACS 5-year period. That is useful for geographic framing, but it cannot tell you how many people are seeking a lawyer, how many firms compete for attention or how many inquiries reviews could produce.
Recommended approach
Map the locations your firm actually serves, the profile or profiles that represent it, and the practice areas for which reviews should be evaluated. On a consultation, ask Bosseo to distinguish Frankfort city from Franklin County and any wider service area rather than treating one population figure as a market forecast.
