1. Define the geographic boundary before a story becomes a page
The service page describes monitoring for local and national legal-news sources across a state and matching stories to practice areas. A Frankfort firm should therefore decide what “local” means before approving coverage. Frankfort city and Franklin County are not interchangeable with all of Kentucky, and neither is automatically the same as a broader metropolitan area. The Census record identifies Frankfort as a municipality and records its county relationship as Franklin County; it does not establish a metropolitan service area or prove that readers in any other place need a lawyer. A page about a statewide statute may be appropriate for a Kentucky practice, while a page about an incident may require narrower language and careful treatment of the location.
Recommended approach
Set a written geographic review rule: identify whether a story concerns Frankfort, Franklin County, another Kentucky location, or statewide law. Decide which categories support a page, which require editing, and which should be skipped. Keep the firm’s service area and call to action accurate rather than treating every Kentucky story as a Frankfort opportunity.
