1. Define the geographic audience before reviewing stories
Francisville is a CDP in Boone County, Kentucky—not a county, metro area or substitute for the firm’s full service territory. A firm may serve Francisville residents, other Boone County communities, a broader Kentucky audience, or clients tied to a particular court or practice area. Those are different editorial and measurement decisions. Bosseo’s public Legal News page says its service matches stories to a firm’s practice areas and state. That makes geographic scope a consultation question: should a page speak to Kentucky generally, Boone County specifically, or a wider area the firm can actually serve?
Recommended approach
Write down the locations the firm accepts before assessing sample coverage. Keep Francisville, Boone County and Kentucky as separate reporting dimensions. Do not use the Francisville population estimate as a forecast of readers or inquiries. Ask to review how a proposed story would identify its jurisdiction, affected audience and call to action.
