1. Define the Fort Thomas market before reviewing ROI
A dashboard is only useful when everyone agrees what geography a number represents. Fort Thomas city is a municipality in Campbell County; those are not interchangeable labels. A Fort Thomas result may describe the city, while a county result may include people and matters outside the city. The Census population estimate provides context for the place, but it cannot demonstrate that residents are searching for a particular practice area or that a firm will receive matters from them. Ask Bosseo to show how geographic labels would appear in reporting and whether a result can be separated by city, county, or another defined area. Do not treat a city count as a forecast of calls or revenue.
Recommended approach
Set a written geographic rule before evaluating the dashboard. Decide whether the firm is reviewing Fort Thomas city, Campbell County, Kentucky, or a wider service area, then require every relevant metric to use the same stated scope where possible. If a metric combines areas, label the combination rather than calling it Fort Thomas performance.
