1. Start with the Fort Knox service area, not a population claim
Fort Knox CDP is recorded in Kentucky and has county relationships with Hardin County and Meade County. A firm may serve people in the CDP, one or both counties, or a broader geographic area, but those are different scopes. A population estimate for the CDP cannot establish how many people need a lawyer, how many will visit a website or which practice area they may consider. Video Intake therefore should not be designed around an assumed lead count. It should be designed around the geographic and matter boundaries your firm actually accepts.
Recommended approach
Before changing the website, list the locations and case types your firm accepts. Decide whether a visitor connected to Fort Knox, Hardin County or Meade County should follow the same qualification path or be reviewed differently. Use the consultation to examine whether location is a useful intake question, when it should appear, who owns an out-of-area inquiry and what follow-up is appropriate when the firm cannot help.
