1. Separate Fort Knox geography from attribution evidence
Fort Knox is a census-designated place in Kentucky, with recorded county relationships to Hardin County and Meade County. That geographic relationship can help your firm define the service area it wants to evaluate, but it cannot establish how many people are searching for a lawyer, which practice areas they need or which channel will produce a signed matter. Attribution should therefore preserve the distinction between location context and lead evidence. A record showing a landing page or referrer is more useful than assuming that a resident count represents prospective clients.
Recommended approach
Before reviewing performance, write down the geographic scope you actually want to measure: Fort Knox, Hardin County, Meade County, or a broader Kentucky service area. Then ask whether each inquiry record can be interpreted within that scope without treating population as a demand forecast.
