1. Define the geography before interpreting the numbers
Fort Campbell North is recorded as a census-designated place in Christian County, Kentucky. The 2020–2024 American Community Survey 5-year population estimate for the CDP is 11,356, with a margin of error of 653. That figure describes the population estimate for the named place; it does not establish legal demand, search volume, competition, leads, cases or revenue. A dashboard should therefore preserve the distinction between Fort Campbell North, Christian County, other Kentucky locations and any broader service area the firm chooses to track. If a report combines these geographies, a partner may mistake a county or statewide number for activity attributable to the CDP.
Recommended approach
Ask Bosseo to show how locations are named and filtered in the proposed dashboard. Decide whether Fort Campbell North is a standalone location, part of a Christian County view, or one location among several Kentucky targets. Keep the geographic label attached to rankings, calls, forms and matters so the firm does not make budget decisions from an ambiguous total.
