1. Start with the visitor’s first decision
The Bosseo page describes Video Intake as a website-based guided survey that uses video rather than a plain contact form. A visitor taps an invitation such as “See if you have a case,” then proceeds through a structured path. For an Erlanger firm, the relevant question is not whether the city’s population guarantees more inquiries. It is whether visitors arriving from Erlanger and the surrounding county relationships can understand the next step without having to summarize a complicated legal problem in one open text box.
Recommended approach
Review your current website journey by practice area. Identify where a visitor must decide between calling, completing a form or leaving. Then decide which wording, video introduction and first question would make the intended next action clear. Treat the Erlanger location as a geographic label for review and routing—not as evidence that every visitor has the same legal issue.
