1. Set the geographic boundary before reviewing stories
Erlanger is a city in Kentucky, and its recorded county relationships are Boone County and Kenton County. Those are not interchangeable labels. A page about an Erlanger incident, a county proceeding and a statewide legal change can serve different readers and raise different questions. A firm should decide which geographic relationships it is prepared to discuss and whether a story genuinely affects people in that area. Population describes the municipality; it does not show that residents are searching, that a topic is competitive or that a news page will generate a consultation. Bosseo’s Legal News page describes monitoring local and national legal-news sources for a state and matching stories to practice areas. That stated scope makes geographic rules an important consultation topic for an Erlanger firm.
Recommended approach
Ask Bosseo to show how the firm would distinguish Erlanger, Boone County, Kenton County and statewide coverage. Approve a local page only when the geographic connection is clear and the legal explanation adds value beyond repeating a headline.
