1. Set the geographic boundary before asking for reviews
Elsmere is a municipality in Kenton County, so an Elsmere-focused review plan should begin by defining what “local” means for your practice. A firm may serve people in Elsmere while also accepting matters elsewhere in Kenton County or across Kentucky. Those are different audiences and should not be blended casually in reporting or messaging. Population is not a substitute for a service-area analysis. The Census estimate can help identify the place being discussed, but it cannot tell you how many people need a lawyer or how many firms compete for attention.
Recommended approach
Map your actual intake geography: Elsmere, the rest of Kenton County, any additional Kentucky communities, and any matter-specific limits. Then decide whether review requests and reporting should be organized around the firm as a whole, a practice group or a location. Ask Bosseo to show how the proposed program would preserve that distinction.
