Start with the visitors you actually want to evaluate
Video Intake is designed for a website visitor who is hesitant, uncertain or unable to summarize a legal problem in a blank text box. The visitor taps an invitation such as “See if you have a case,” then moves through a guided survey delivered with video. The survey can be built around the practice areas your firm chooses, rather than treating every inquiry as the same. For an Elizabethtown firm serving people in Hardin County, the first decision is not how many residents might inquire. It is which geographic and matter boundaries should determine whether an inquiry is reviewed, routed or declined.
Recommended approach
List the practice areas you want the flow to address and define the geographic facts that matter to each one. Decide whether the experience should ask about location, timing, case type or another eligibility point. Treat the 32,576 city population estimate as context only; do not use it to predict inquiries or justify an intake rule.
