1. Set the geographic boundary before selecting stories
Elizabethtown is a municipality in Hardin County, Kentucky. The 2020–2024 American Community Survey 5-year population estimate for Elizabethtown city is 32,576, with a margin of error of 35. That is eligibility context, not proof of search demand, competition, legal need, leads or revenue. A news program should therefore distinguish among Elizabethtown, Hardin County and broader Kentucky coverage instead of treating them as interchangeable. A statewide legal development may be relevant to an Elizabethtown practice, while an incident outside the firm’s service area may not be useful simply because it is newsworthy.
Recommended approach
At consultation, decide which stories are appropriate for Elizabethtown residents, which belong to Hardin County coverage, and which Kentucky-wide developments fit the firm’s licensed practice. Ask how location will be described on each page and whether a story needs a local connection before approval.
