1. Define the geography before you define the pages
Covington and Kenton County are not interchangeable. Covington is recorded as a city municipality, while Kenton County is the county relationship associated with it. A firm may serve only Covington, all of Kenton County, Kentucky, or a broader metropolitan area; the appropriate geographic coverage depends on the firm’s actual service area. A city page should not imply countywide or statewide availability unless the firm can support that statement.
Recommended approach
Begin with a service-area review. List the locations your firm actually serves, the office or contact information that applies to each location, and the practice areas available in each area. Ask Bosseo to show how those distinctions would be reflected in useful, location-specific content rather than simply repeating the city name. Keep Covington, Kenton County and any metropolitan coverage as separate decisions.
