Start with the geography your profile actually serves
Cold Spring and Campbell County are related but not interchangeable geographic descriptions. A firm may serve people in Cold Spring, elsewhere in Campbell County, or a broader Kentucky market. Your Google Business Profile, website and review requests should not imply a service area that the firm does not actually serve. The local population estimate is useful as a description of the municipality, but it cannot tell you how many people need a lawyer or how many are comparing firms online.
Recommended approach
Before changing your review program, define the geographic scope you want your public profile to represent. Review whether Cold Spring is your office location, a service location, or one part of a wider Campbell County and Kentucky practice area. Then decide which inquiries should be counted as qualified based on matter type, location and fit.
