1. Start with the geography your firm can actually serve
The U.S. Census Bureau records Burlington in Boone County, Kentucky, with a 2020–2024 ACS five-year population estimate of 18,008 and a margin of error of 1,708. Your service area may be narrower or broader than Burlington. It may include other Boone County communities, selected Kentucky counties, or places outside the county. Those are separate decisions.
Recommended approach
Map the locations where your firm accepts matters, can consult clients, and can accurately describe local service.
