1. Start with the geography your firm actually serves
The available Census record describes Bowling Green city and its relationship to Warren County. It does not establish a Bowling Green metropolitan market, a statewide audience, or the locations from which your clients come. Legal News is described by Bosseo as monitoring local and national sources for a state and matching stories to practice areas. That makes geographic scope an implementation decision, not a conclusion drawn from the city’s population. A firm serving only Bowling Green may want coverage tied closely to local incidents and Warren County legal developments. A firm serving clients throughout Kentucky may evaluate whether statewide stories are appropriate. If your practice reaches beyond Kentucky, ask how the service would keep coverage from becoming too broad or detached from the people you want to reach.
Recommended approach
Define the counties, cities, highways, courts, agencies, and statewide subjects that belong in your editorial lane. Treat Bowling Green and Warren County as distinct from any broader region unless your firm intentionally serves that region. Ask for a review of sample story categories before deciding whether the geographic coverage is useful.
