1. Start with the geography your firm actually serves
Berea is a municipality in Madison County, Kentucky. The 2020–2024 ACS 5-year estimate records 15,786 residents, with a margin of error of 59. That is eligibility context, not evidence of legal demand, search behavior, staffing requirements or likely lead volume. Your intake should therefore begin with the service area you can actually accept, rather than treating the city population as a forecast. If your firm serves Berea, other parts of Madison County, or a broader Kentucky area, those boundaries should be reflected in the questions and routing decisions.
Recommended approach
List the locations your firm serves and the locations it does not serve. Then decide whether location should be an early screening question, a routing field, or a matter for staff review. Keep Berea, Madison County and any wider Kentucky service area distinct in your records and reporting.
