1. Define the geographic brief before reviewing story coverage
Berea is recorded as a municipality in Madison County, Kentucky. The 2020–2024 ACS five-year estimate lists 15,786 residents, with a margin of error of 59. That figure describes the city’s population; it does not establish how many people need legal help, where prospective clients search, or whether a news topic will produce inquiries. It also should not be treated as the size of your complete service area. A firm may serve Berea while also accepting matters elsewhere in Madison County or Kentucky, but that geographic relationship must come from the firm—not from the population record.
Recommended approach
Decide whether Legal News should address Berea, Madison County, Kentucky, or a narrower combination of those areas. Then ask Bosseo how story matching would reflect that choice. Review whether a page should discuss a statewide legal change, an event connected to Madison County, or a broader Kentucky issue. Keep the geographic statement on each page accurate and avoid presenting Berea residents, Madison County residents, and Kentucky households as interchangeable audiences.
