1. Set the geographic boundary before selecting stories
The Census records Bellevue as a municipality in Campbell County, Kentucky. It does not establish how many people search for legal information, which matters they need, how competitive a query is, or whether a news page will produce a consultation. A Bellevue firm therefore needs a deliberate coverage boundary. A page about a Kentucky statute may be appropriate for a statewide practice, while a page about an incident may require a narrower discussion and careful treatment of the location. The relevant question is whether the story fits the firm’s actual service area and practice—not whether Bellevue’s population can be converted into a demand estimate.
Recommended approach
Write down the locations the firm serves and the locations it does not serve. Ask Bosseo how Legal News would apply that boundary when identifying stories, and review whether the proposed coverage is appropriate for Bellevue, Campbell County, Kentucky or a broader audience. Keep location language precise on every approved page.
