1. Start with Bardstown’s actual service geography
The Census identifies Bardstown city as a municipality in Nelson County, Kentucky, with a 2020–2024 ACS five-year population estimate of 13,804 and a margin of error of 26. That figure describes the city’s population estimate; it does not establish legal-news demand, competition, search volume, case volume, or revenue. It also does not define the counties, cities, or metropolitan areas your firm serves. Legal News therefore needs a geographic decision before it needs a publishing decision. Decide whether a page should address Bardstown, Nelson County, Kentucky, or another area your firm expressly serves. Keep those scopes distinct in editorial review and later measurement.
Recommended approach
Bring Bosseo a written service-area rule. For example, an illustrative rule might require every proposed page to identify the relevant jurisdiction and explain why the subject is useful to people within the firm’s permitted geographic scope. Do not expand from Bardstown to all of Kentucky merely because a story is statewide. Review whether each page’s location language is accurate before approval.
