Define what a Tonganoxie lead means before reviewing ROI
The dashboard page says leads can be classified as Potential New Client, Current Client or Other, and that leads can be tagged by case type. That distinction matters in a municipality such as Tonganoxie, which is recorded separately from Leavenworth County. A firm should decide whether its reporting needs to distinguish a Tonganoxie location from the wider county relationship, rather than treating every contact associated with the area as the same opportunity. The population estimate describes the municipality; it does not establish how many people need legal help or how many contacts a firm will receive.
Recommended approach
Ask Bosseo to show the proposed definitions for lead, potential new client, current client, spam, case type and location. Confirm how ambiguous contacts are handled and what evidence supports a lead-to-matter connection. Do not approve a dashboard merely because it displays a large total; approve definitions that your team can apply consistently.
