1. Set the geographic boundary before selecting stories
Bosseo’s public Legal News page describes monitoring for stories in a firm’s state and matching them to practice areas. Your firm serves Overland Park, in Johnson County, Kansas, so the relevant question is how broad the geographic framing should be. A story involving Kansas may be useful even when it does not involve Overland Park; a story involving a local incident may require more careful wording than a statewide legal development. Population identifies the municipality and its size, but it does not tell you which residents search, which matters they need or how many firms compete for them.
Recommended approach
Decide whether your editorial scope should emphasize Overland Park, Johnson County, Kansas or a combination. Record when a page should name a place, when it should use statewide language and when a story is too remote to be useful. Ask Bosseo how geographic relevance is handled before approving a scope.
