1. Define the geographic brief before reviewing stories
Olathe’s recorded county relationship is Johnson County. That gives you a precise starting point for deciding whether a story belongs in an Olathe-focused news program, a broader Johnson County program, a Kansas program, or more than one geographic layer. Do not use it as a substitute for demand research. Instead, decide which locations your firm is authorized and prepared to discuss, which stories have a legitimate connection to those locations, and whether a page should explain a statewide legal change or a local incident.
Recommended approach
Ask Bosseo to show how geographic scope is selected for your practice areas. Review whether an Olathe page, a Johnson County page, a Kansas page or a combination would be accurate for each story. Exclude location language that the underlying facts cannot support.
