1. Define the geographic brief before reviewing stories
Olathe’s recorded county relationship is Johnson County. That gives you a precise starting point for deciding whether a story belongs in an Olathe-focused news program, a broader Johnson County program, a Kansas program, or more than one geographic layer. The population estimate describes Olathe city, not every household, individual, searcher or potential client in the county or metropolitan area. Do not use it as a substitute for demand research. Instead, decide which locations your firm is authorized and prepared to discuss, which stories have a legitimate connection to those locations, and whether a page should explain a statewide legal change or a local incident.
Recommended approach
Ask Bosseo to show how geographic scope is selected for your practice areas. Review whether an Olathe page, a Johnson County page, a Kansas page or a combination would be accurate for each story. Exclude location language that the underlying facts cannot support.
