1. Establish the geographic boundary before judging review visibility
Liberal is a municipality in Seward County, Kansas. Those are different geographic descriptions: a Liberal profile, a firm serving clients elsewhere in Seward County and a broader Kansas service area should not be treated as one audience. A review strategy should therefore begin by recording where the firm is authorized and prepared to serve, then comparing that service area with the locations represented in its Google Business Profile, website and review language.
Recommended approach
Bring the firm’s actual service-area description to the consultation. Ask Bosseo to distinguish city, county and any other legitimately served geography in the review and measurement plan.
