1. Set the geographic boundary before reviewing performance
Leavenworth city and Leavenworth County are not interchangeable reporting areas. The Census record identifies Leavenworth as a municipality and places it in Leavenworth County; the city’s estimated population is 37,195 for 2020–2024. That is useful for defining the location under review, but it cannot tell you how many people will call, what practice areas they need or which marketing channel will produce a matter. Ask to see how the dashboard distinguishes a Leavenworth city target from a county target and from any broader Kansas or metropolitan target your firm may consider. A useful view should not make a county result look like a city result.
Recommended approach
Bring a written geography list to the consultation. Separate Leavenworth city, Leavenworth County, Kansas-wide coverage and any other service area. Decide which locations should appear as distinct reporting dimensions before discussing budget or performance.
