1. Set the geographic boundary before selecting stories
Iola is a municipality in Allen County, Kansas. The 2020–2024 ACS five-year estimate records 5,348 residents, with a margin of error of 29. That is location context, not evidence of legal-news demand, competition, leads, cases, or revenue. A Legal News review should therefore distinguish among Iola, Allen County, other Kansas locations, and any metropolitan area the firm intentionally serves. A story relevant to Kansas may not justify an Iola-specific page. A local incident may be relevant to Allen County without proving that residents are searching for legal help. The geographic relationship should be decided story by story.
Recommended approach
Write a coverage policy that states which locations may appear in a page, which practice areas qualify, and when a statewide story should remain statewide. Do not use the population estimate as a forecast. Instead, compare approved coverage with actual qualified inquiries and the locations those inquiries identify.
