1. Set the geographic boundary before choosing stories
That relationship matters because a Legal News strategy should distinguish the city from the county and from any broader area the firm actually serves. A story about a Kansas rule change may be relevant statewide; an incident in Montgomery County may call for a narrower explanation; a story outside the firm’s service area may not justify publication.
Recommended approach
Define the geographic scope for review before selecting coverage. Separate Independence, Montgomery County, Kansas-wide and any other area the firm serves. Then decide which locations should appear in an article, which should remain background, and which should be excluded. Bosseo can evaluate how Legal News would match stories to the firm’s practice areas and state, but the firm should determine whether each topic and location is appropriate.
