1. Set the geographic brief before selecting stories
Your firm should decide whether a Legal News page is intended for Goddard, Sedgwick County, Kansas, or a broader audience before publication. Goddard is recorded as a city in Sedgwick County. Those are different geographic relationships: a page about a Kansas law change may be statewide, while an explanation of a county proceeding may speak to Sedgwick County readers. A Goddard reference should not be used as a substitute for statewide or countywide coverage, and the city’s population estimate cannot be treated as evidence that people are searching for a particular legal topic.
Recommended approach
Ask Bosseo to review proposed coverage against the exact geographic scope of your practice. Keep local incident coverage, county developments, and statewide legal changes distinct in page titles, explanations, and calls to action. Review whether each page would be useful to a person in Goddard without implying that every resident is a prospective client.
