Choose the geography before choosing the story
A Winterset firm may want coverage for people in Winterset, for Madison County, or for an Iowa-wide audience. Those are different audiences. The Census identifies Winterset as a municipality in Madison County; it does not show where prospective clients search, where a matter arose, or which geographic scope is appropriate for a particular practice. A story about an Iowa statute may justify statewide explanation, while a local incident may call for narrower treatment. A county reference should not be presented as proof that every county resident is a prospective client.
Recommended approach
Before implementation, write a short geographic policy for each practice area. Specify when a page may mention Winterset, when Madison County is relevant, and when Iowa-wide context is necessary. Review whether the firm wants local explanatory coverage, statewide legal analysis, or both.
