1. Define the reputation territory before asking for reviews
A Maquoketa law firm may describe itself as serving Maquoketa, Clinton County, Jackson County, Iowa or another defined service area. Those labels are not interchangeable. Before changing review messaging, decide which geographic relationship is accurate for the firm and for each practice area.
Recommended approach
Create a written coverage map for the Google Business Profile, website language and review-request communications. Review whether the firm wants feedback that reflects Maquoketa service, countywide work, Iowa matters or a narrower practice territory. Then compare that intended scope with the locations and matter types represented in the firm’s existing reviews.
