1. Set the geographic boundary before choosing stories
Manchester is recorded as a municipality in Delaware County, Iowa. Bosseo’s public Legal News description refers to monitoring local and national legal-news sources for a firm’s state and matching stories to its practice areas. Those facts leave an important business decision for you: decide whether a page should address Manchester, Delaware County, another Iowa location, or a broader geographic area your firm serves. A Manchester address alone does not establish that a story is relevant to every household or individual in the city, and the city’s population estimate cannot be used to infer demand or competition. Review the geographic language on every proposed page, especially when an incident, court matter, agency action, or law affects an area beyond Manchester.
Recommended approach
Create a written coverage rule before approving pages. Specify which locations your firm serves, which Iowa-wide developments matter to its practice areas, and when a story is too remote or too general to publish. Ask Bosseo how those boundaries would be reflected in story selection and page review.
